Laura Siegel is an award-winning fashion designer based in Toronto and New York. Her ethically handcrafted, easy to wear textured pieces are designed in collaboration with artisans in Asia and Latin America.
After receiving her formal design education at Parsons School of Design in New York City and London’s Central Saint Martins, Siegel honed her skills in silversmithing, knitting, natural dyeing, embroidery and accessory design with top industry professionals and skilled artisans. Her work has taken her to all corners of the globe, enabling the young designer to work for and collaborate with international designers such as Megan Park, Life with Bird, Yigal Azrouël, Luca Luca, and Arthur Mendonça. Siegel’s travels and insights into diverse design processes and unique production methods have shaped her ethically handcrafted collection while enabling artisans in third world countries to preserve their cultures and crafts.
Throughout her travels Siegel was struck by the beauty and quality of the work done by local artists. Such intricacy in design was fast becoming an obscurity only to be seen in museums displaying the garments of ancient civilizations. Siegel was immediately inspired and motivated to work with such artisans fusing their hand work into her designs. In contrast, Siegel also had first-hand experience visiting garment factories where hundreds of workers toiled in unsafe working conditions producing mass-marketed garments. Siegel has made it her quest to revitalize the fashion industry by introducing designs that are sought after for their aesthetic qualities and produced in an ethical manner.
The result is a sense of pride in quality natural clothing that encourages social consciousness by forming a connection between creators and consumers.