Mercedes-Benz Start Up announces finalists for 2015-2016 cycle08/26/2015
READ FULL STORY +FOR IMMEDIATE RELEASE –August 26, 2015 Mercedes-Benz Start Up announces finalists for 2015-2016 cycle Six up-and-coming Canadian designers to compete at national Mercedes-Benz Start Up finals during World MasterCard Fashion Week in October TORONTO, ON –Mercedes-Benz Start Up (MBSU) - Canada’s premier program for emerging fashion designers is proud to announce the three wildcard designers Leinad Beaudet, Narces and Laura Siegel will join regional finalists UNTTLD, Beaufille and S.P.Badu at World MasterCard Fashion Week in October 2015. The six finalists, selected on a cross country tour, will participate in a group finale runway show where judges will choose one Awarded De...
Mercedes-Benz Start Up embarks on cross country tour to discover next Awarded Designer07/29/2015
READ FULL STORY +FOR IMMEDIATE RELEASE – July 29, 2015 Mercedes-Benz Start Up embarks on cross country tour to discover next Awarded Designer Designer presentations planned in Montreal, Toronto and Calgary TORONTO, ON – Now in its fifth year, Mercedes-Benz Start Up (MBSU) - Canada’s premier program for emerging fashion designers - will begin its nationwide search for fashion’s next generation with visits to Montreal on August 12 and 13; Thornhill, Ont. on August 17 and 18; and Calgary on August 20 and 21. Designers looking to take home the coveted title of Awarded Designer must have a registered Canadian business that has been operating for less than five years and should have sold to...
MEDIA ALERT: DHL EXPORTED APPLICATIONS NOW OPEN FOR CYCLE TWO07/08/2015
READ FULL STORY +NEW YORK (JULY 8, 2015) – DHL Exported will open applications for Cycle Two of the program on July 8, IMG and DHL announced today. Designers will vie for the opportunity to show their collections at key fashion weeks outside of their local markets, including New York Fashion Week, London Fashion Week, Milan Fashion Week and Mercedes-Benz Fashion Week Tokyo. In addition, DHL will provide shipping and logistics support for winning designers’ F/W ’16 and S/S ’17 collections. Cycle One of the program garnered incredible results for participating designers Francesca Liberatore (New York), Nicholas K (Milan), H by Hakaan Yildirim (London) and House of Holland (Tokyo), helping them expan...
Behind The Scenes at World MasterCard Fashion Week Fall 201505/19/2015
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World MasterCard Fashion Week announces preliminary calendar for Fall 2015 season02/18/2015
READ FULL STORY +FOR IMMEDIATE RELEASE – February 18, 2015 World MasterCard® Fashion Week announces event highlights for Fall/Winter 2015 season Press and industry accreditation now open TORONTO, ON — IMG today announced the details for World MasterCard® Fashion Week Fall/Winter 2015 Collections, taking place at David Pecaut Square (221 King St. W.) in Toronto from Monday, March 23 to Friday, March 27. Press and Industry accreditation is now officially open online, and will remain open for applications until Friday, March 20. The preliminary list of designers includes ATELIER WONDER, DAVID DIXON, FARLEY CHATTO, HAYLEY ELSAESSER, HELDER DIEGO, HILARY MACMILLAN, KANIA, KLAXON HOWL, LOLË, MAC...
Mercedes-Benz Start Up Awarded Designer 2014: Sid Neigum10/21/2014
READ FULL STORY +Sid Neigum blew the crowd away on the opening night of World MasterCard Fashion Week, not once but twice. The Alberta-born, Toronto-based designer opened the week's festivities starting with a harp player leading the crowd into a dream. The designer's exceptional attention to detail kept evolving piece after piece. Key pieces in his Spring line-up were highlighted by his asymmetrical cuts, origami detailing, and exploration of silhouettes. It was an adventure to not only watch, but be a part of the designer's newfound success. Neigum proceeded to showcase a more stylized and smaller collection for the Mercedes-Benz Start Up showcase amongst other Canadian designers such as Beaufill...
World MasterCard Fashion Week welcomes new designers!10/02/2014
READ FULL STORY +Clothes are steamed, shoes are polished off and mirrors are getting the full treatment. It’s that time of year again—World MasterCard Fashion Week is back for the Spring 2015 season at David Pecaut Square. This year’s roster of Canadian designers showcasing their spring collections includes Canadian favourites like Bustle, SOIA & KYO, Matthew Gallagher, Rudsak and Pink Tartan. We’re also excited to welcome some new additions to this year’s line-up: Hayley Elsaesser, Rani Kim, Som Kong, Huntress, Rudybois and Elan & Castor. Hayley Elsaesser joins us from her debut this year at Mercedes-Benz Fashion Week in Sydney, and is returning to her roots in Toronto to show us so...
BMO presents Fashion Saturday09/30/2014
READ FULL STORY +Fashion Saturday presented by BMO will return for another season on Saturday, October 25 and will offer the public an inside look at Canada’s leading fashion week. Hosted by actor and host Lauren Collins (session one) and Cityline host Tracy Moore (sessions two and three) guests will enjoy a special Spring/Summer 2015 highlights fashion show featuring top Canadian designers, followed by a trends presentation with style expert Afiya Francisco, Maybelline’s Grace Lee and Redken’s Cindy Duplantis. Attendees will also be able to shop the designer pop-up market, experience the Fashion Environment, participate in hair and makeup installations, sample VIP-style food and drinks and muc...
World MasterCard Fashion Week announces preliminary calendar for Spring/Summer 2015 season09/29/2014
READ FULL STORY +TORONTO, ON — IMG today announced the details for the World MasterCard® Fashion Week Spring/Summer 2015 Collections event, taking place at David Pecaut Square in Toronto from October 20 to 25. The preliminary list of designers participating this season is available online, and includes Brit Wacher, Bustle, Caitlin Power, Christopher Bates, Elan & Castor, Hayley Elsaesser, HD HOMME, Hillary MacMillan, HUNTRESS, Klaxon Howl, Joe Fresh®, MACKAGE, Madame Moje, Malorie Urbanovitch, Matthew Gallagher, Mélissa Nepton, Mikael D, Mikhael Kale, Pink Tartan, RUDSAK, RUDYBOIS, SOIA & KYO, Sid Neigum, Stephan Caras, TARGET, Thomas Bálint, Threshold featuring Rani Kim and Som Kong, a...