Joe Fresh Launches at J.C. Penney
Last Friday, Joe Fresh shops were launched in 681 J.C. Penney stores and so far it’s no surprise that they’ve been nothing but a huge success. Women’s Wear Daily named Joe Fresh the “highest profile and hippest brand” at J.C. Penney and detailed the importance of merchandising each shop within the store. Joe Fresh shops are bringing a younger, more modern look to J.C. Penney stores, in hopes to capture a growing market of fashionable females.
The look of the shops is simple: mostly white with orange highlights, leaving the focus on the clothing. And the pieces are naturally a mix of fashion-forward and affordable.
Prior to the launch on Friday, the two brands hosted a celeb-studded launch party i n Los Angeles. Stacy Keibler, Nikki Reed, Bella Thorne and Rumer Willis were among the guests who were there to share in the excitement of the brand new Joe Fresh and J.C. Penney collaboration.